Booking Holdings is a publicly traded company that operates a number of travel fare aggregator websites, including Booking.com, Priceline, Agoda, and Rentalcars.com. The company was founded in 1997 and is headquartered in Norwalk, Connecticut. It offers a wide range of travel services, including flights, hotels, rental cars, vacation rentals, and experiences. Booking Holdings has become one of the largest online travel companies in the world, with operations in over 200 countries and territories and over 28 million listings. The company has a strong focus on technology and innovation, and has made significant investments in artificial intelligence and machine learning to improve the travel booking experience for its customers.